What is it that commands our attention?

What is it that commands our attention?
Can the world learn to pay more attention to the peacemakers and less to the war-mongers and terrorists?
How can this be achieved?
How can the world's media learn to give more attention to the people who are making the world better, and less attention to the people who are causing trouble, conflict and suffering?
What would be the outcome of this, if they did?